Hey Reader!

Google's core content updates can be a bit of a mixed bag.

While their updates aim to improve the user experience, they can sometimes lead to a noticeable decrease in website traffic if your content doesn't meet Google's evolving standards.

Even if you've nailed SEO before, the new standards for assessing content quality can make you hustle to reclaim your search rankings. But don't worry!

This doesn't spell doom for your online presence. Actually, it gives you a chance to explore and try out different strategies to increase traffic.

So let's go over a few different traffic avenues that you should prioritize in 2024, if you want to grow your blog!

Email Marketing

Email marketing is relatively easy to set up once you design a lead magnet in Canva and set up the basics on whatever platform you choose, like ConvertKit. Their platform is free to use if you have less than 1,000 subscribers so that gives you time to set your email marketing up for success.

If you're just getting started with email marketing, I recommend getting started with a checklist, an ebook, AND a workbook. Yes, you want to have multiple lead magnets so you can determine which one will convert the best.

Once you get comfortable with creating opt-in forms and sending some emails to your new subscribers, you can get started with automated email sequences.

YouTube

Alright, let's dive into how you can leverage the mighty YouTube to expand your website traffic! Did you know that YouTube is the second-largest search engine globally? It's a fantastic platform to connect with a wide audience and boost traffic to your site.

Start off by making awesome video content that's relevant to your industry. Don't forget to optimize your video titles, descriptions, and tags with SEO-friendly keywords to help people find your videos easily. But hey, remember, it's not only about SEO.

Make sure to include a clear call to action in your videos, encouraging viewers to visit your website. This could be a link to a blog post, product page, or even a lead magnet that you've created. You can include these links in the video description or as an interactive card within the video itself.

Pinterest

Pinterest is a highly visual platform that thrives on creativity and design. It's a fantastic tool for driving website traffic, especially if your brand has visually appealing content to share.

The key is creating scroll-stopping Pinterest graphics that link back to your blog posts. These graphics should be optimized with relevant keywords and hashtags to help them show up in search results.

Facebook

Using Facebook to drive traffic to your website can be a very effective strategy if done correctly.

Infographics, photos, and videos perform best on Facebook. A caption that's short and straight to the point also helps with engagement. You can start a conversation in the comment sections and include a link back to your website there.

Like most social media, creating shareable content is what will fuel your growth. Memes and relatable videos are a great way to get your content in front of new people!

Tiktok

Yes, you read that right. TikTok has become a powerful platform for driving website traffic, especially among younger audiences. With its short-form videos and widespread popularity, it's an excellent opportunity to reach a new audience and increase brand awareness.

You can use TikTok to showcase your products or services creatively and engagingly. You can also collaborate with influencers who have a large following on the platform to reach even more people.

I would take advantage of TikTok now while their algorithm is still really friendly toward new users and content creators. Some people even claim that they are posting 2 or 3 videos per day to expedite their follower growth!

Just make sure you give people a reason to click on your profile and visit your "link in bio". Maybe offer a freebie for new visitors to entice them to check out your website and stay connected with your brand.

Flipboard

Flipboard is a content curation platform that allows users to create their own digital magazines filled with articles, images, and videos from various sources.

Create a Flipboard magazine that features articles and content from your website as well as other reputable sources. This will not only drive traffic to your site but also establish your brand as an expert in your field.

There is no guarantee that you'll see results from Flipboard right away but you can ask some friends and family to share your articles on their accounts. Flipboard has over 145 million active users worldwide so it's worth a try!

Web Stories

If you're not familiar with Web Stories, these are short-form pieces of content that appear in Discover. Some bloggers have seen lots of success by repurposing their most popular blog posts into these Stories for the web.

​Creating Web Stories is an awesome way to mix things up and reach users who may not have stumbled upon your website the usual way. Don't forget to sprinkle in some SEO keywords and grab their attention with top-notch visuals!
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In conclusion, don't rely solely on Google for website traffic. Explore these different strategies and find the ones that work best for your brand!

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